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JUCY is Australasia's largest vehicle rental company. Prior to being called JUCY they were having an identity crisis and switched their name from 'MAUI Rentals' to 'EZY Rentals', they were still struggling to create a strong brand identity and sought out help to rebrand and rework every facet of the business. JUCY was born and we created an iconic mascot 'Lucy' who still lives on today. Recently, JUCY went global and broke into the US market (west coast).