BRAND CREATION & DEVELOPMENT
2019 & ONGOING GUARDIANSHIP
This Los Angeles based fitness company came to me at its inception. The founder, Adel, had a plan to create a new personal fitness offering that went beyond just training and workouts; creating a network of health advisors and personal chefs to help people on their well-being and fitness journeys. I developed a brand strategy and created a brand bible that I used to ideate and develop every element and asset PRO FIT needed, from digital to print.
The web design and development was done solely by me. PRO FIT had budget restrictions so bringing a team of designers/photographers wasn't a viable option. Being very hands-on, I have the skills to build websites and mobile sites. As the business evolves so does the online presence.
With PRO FIT just emerging into the fitness world I had to build out a content library. I shot numerous set-ups and edited together countless videos and online elements for PRO FIT to use across their social media and online spaces.