Prior to being The Stage, this NYC based theater school was part of a global franchise. The owner had wanted to go independent so they could focus on nurturing talent in a more professional and personable way. After some rigorous strategizing on local theater schools, their offerings and brand identities, I knew we had to keep things focused and bold. The Stage was born and the brand identity was created. The color palette is modern and timeless, the star iconography is instantly recognizable and overall the brand radiates professionalism, is personal with an element of fun.